Case Study 2

Led an internal product initiative with limited resources to create a demo unit that would simulate patient data and different intraoperative scenarios. The demo kit could be ordered by external sales teams, internal marketing or marketing development users for training or sales purposes.

Surgeons and device operators needed opportunities to interact with the system, understand its capabilities, and build confidence before using it in a live surgical setting. Similarly, commercial and education teams needed a practical way to demonstrate features during sales conversations, training sessions, and industry events.

Unlike many of the products I worked on, I was also a direct user of the solution we needed to build. As part of my responsibilities supporting product launches, training, and commercialization, I regularly prepared equipment for demonstrations and educational sessions. Without a simulator, I spent hours configuring hardware through workarounds, consuming physical inventory, and attempting to create realistic demonstrations without access to usable patient data.

Other internal teams faced similar challenges. Sales representatives needed an intuitive, portable demonstration experience. Marketing teams needed consistent product visuals and scenarios. Clinical educators needed a repeatable environment where users could practice interacting with the system.

These experiences revealed a shared need: a self-contained solution that could reproduce realistic product behavior without the complexity of a clinical setup.

I led the initiative as Product Owner, responsible for defining the product requirements, managing the development backlog, coordinating timelines, and aligning stakeholders around a focused scope.

My responsibilities on this project extended beyond traditional software product management as I also worked with the Engineering and Operations team to source additional parts, write procurement specifications, and create operational work instructions for receiving and fulfillment teams. I worked cross-functionally to ensure the solution could be developed, assembled, ordered, and supported through existing business processes.

With limited resources available, a central part of my role was maintaining momentum, resolving dependencies, and keeping the team focused on delivering a functional solution as quickly as possible.

The need for a demonstration platform became increasingly urgent as the commercial launch progressed. New features were being introduced, but the teams responsible for communicating their value lacked a reliable way to show them in action.

One of my most important product decisions was to keep the initial scope deliberately narrow. The guiding principle was simple: Deliver the smallest solution that could meaningfully change how teams demonstrated and taught the product.

The final solution was a complete demonstration kit combining the physical monitoring system, surgeon-driven accessories, and a dedicated keypad for controlling simulated patient scenarios.

Rather than relying on a live patient connection, users could select predefined scenarios through the keypad and observe the corresponding responses on the system's tablet interface, just as they would appear during an actual procedure. This created an interactive experience where users could explore features, practice workflows, and understand how the system responded to different conditions.

Solve the underlying problem, not just the immediate workaround. What initially appeared to be a collection of inefficient preparation tasks was actually a broader need for a scalable demonstration experience.

Constraints can create focus. Limited resources required us to distinguish essential capabilities from nice-to-have functionality and prioritize speed to value.

The result was a standardized demonstration solution that could be ordered and deployed for sales presentations, product training, marketing activities, and industry events.

What began as a workaround to solve an immediate launch challenge became a reusable internal resource that supported multiple commercial and educational functions.