Product Messaging

At my previous company, product managers were responsible for both upstream and downstream marketing efforts. Having visibility to the upstream marketing efforts had a strong impact on my ability to develop strategic messaging strategies. By developing strong relationships with both surgeons and sales teams, I was able to understand what success looked like for each user and built adoption strategies that supported each of their needs and goals.

I supported content development, including product knowledge and clinical value, for sales and industry events and created sales and marketing collateral for email and LinkedIn audiences to create a strong product image that supported the $36M in growth in revenue.